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A recent study by Statista shows that there are over 3 billion smartphone users in the world and another study by RescueTime shows that people use their phones 58 times a day on average. For mobile-first customers, their lives revolve around mobile phones, switching between devices, locations and channels and they expect brands to always be on the same page with them, and deliver personalised experiences at each touchpoint. With these changing preferences, brands need to identify how to engage customers at every point in their journey to improve user experience. Marketing and product teams often struggle to meet these expectations as most of the available tools only provide campaign automation and reporting, and don’t deliver any insights into customer behaviour, that can help brands craft personalised messages.

Recognising this market opportunity, Raviteja Dodda and Yashwanth Kumar built the customer engagement platform – MoEngage. In just a few years, it has become a global brand that serves Fortune 500 companies. A platform for consumer brands’ evolving engagement needs Raviteja Dodda, Co-founder and CEO, MoEngage says, “As one of the earliest mobile-first customer engagement platforms, our mission is to support the digital growth for user-centric brands across e-commerce, retail, travel and hospitality, BFSI, media and entertainment, telecom, food delivery, mobility, and more.” The MoEngage platform, using its proprietary AI tool, recommends the best time, message content, and format to communicate with each type of customer. MoEngage works with 1000+ customer-obsessed brands across 35 countries, analyses more than a trillion data points, and transforms the customer experience for more than 500 million users on mobile, web and email every month. Brands such as Flipkart, OYO, Future Retail, Samsung, McAfee, Big Basket, Gaana, Online Tyari, Nestle, Deutsche Telekom, Ally Financial, CIMB Bank, and more engage and retain their customers with MoEngage.

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